Starting online can appear deceptively simple. You can buy a domain, create a website and open a social media account in a matter of hours. But building something with a realistic chance of becoming a business takes much more thought.
So… You Want to Start an Online Business? is a practical introductory guide designed to help beginners understand the key areas they should consider before—and after—launching.
What You’ll Discover
1. Choosing Your Business Idea and Niche
Consider your skills, interests, and experience; research potential markets; and see whether there is genuine demand for what you intend to offer.
2. Planning Your Business
Understand your business model, who your customers are, how you intend to make money and why some basic financial planning matters from the beginning.
3. Getting the Basics in Place
Consider your business name, appropriate registrations, legal responsibilities and other requirements that may apply to your particular business.
4. Building Your Online Presence
Learn about domains, hosting, websites and the basic elements needed to establish a credible online presence.
5. Marketing Your Business
Explore content, search engines, social media, and email marketing as ways to help potential customers discover your business.
6. Preparing for Launch
Check your website, links, ordering process and customer journey before you begin actively promoting your new business.
7. Measuring and Improving
Launching isn’t the end of the process. Learn why monitoring results, listening to customers and making improvements are important parts of running an online business.
A Practical Starting Point
You don’t need to know everything before you start.
But understanding the fundamentals can help you make better-informed decisions about where to spend your time, effort and money.
Ideal for:
People considering their first online business, new entrepreneurs and anyone who wants a straightforward introduction to the fundamentals of getting started online.
A New Mill Publishing Guide